Amdal, Heidal, Man’s Suit Melange, Heddal Stitched
At Norwegian Presence, GU presents an updated and expanded colour palette for two of the standout fabrics in its textile collection: the simple, soft and durable Amdal (70% pure new wool, 30% viscose) and Heidal (80% new wool, 10% viscose, 10% polyamide), a solid and minimalist textile inspired by the traditional garment of the Gudbrandsdalens valley dwellers.
The company also presents two new prototypes designed by in-house designer Ragnhild Nordhagen: Man’s Suit Melange (75% pure new wool, 20% viscose, 5% polyamide) and Heddal Stitched (90% pure new wool, 10% polyamide), an industrially woven textile designed to recreate the look and feel of a handcrafted fabric.
From its base in Lillehammer, Gudbrandsdalens Uldvarefabrik (GU) has been manufacturing textiles for over 130 years and now generates approximately 600,000 metres of fabric every year. Specialising in the production of wool, the company handles the complete journey from raw material to finished product under one roof, ensuring quality can be maintained at every stage in the process. Although always in pursuit of innovation, GU is founded on the traditions and local values that have defined Scandinavian design for generations, and its products have won 20 awards for design excellence.